If you weren’t a Drake fan before today, his video for “God’s Plan” (which he just dropped) might make you a believer. Over the last few weeks, there have been stories about how Drake has been a guardian angel for students, struggling families, the elderly, the poor, the battered, and the displaced while shooting the video in Miami.
It turns out that the string of charitable acts are indeed the real-life storyline and Drake spent the entire budget on the people. The video’s opening for the No. 1 song on the Billboard Hot 100 offers a message to all viewers about what Drake was really up to and asked viewers to keep it a secret.
“The budget for this video was $996,631.90. We gave it all away. Don’t tell the label,” the messaging read.
“God’s Plan” offers cameos of everyday people navigating their ways through life as Drake collides with their worlds. Before you can catch your breath, smile, or stifle a whimper, Drake repeatedly surprises people in need of everything from food to tuition to new cars and cash.
He visited a local high school and the University of Miami spreading good will and leaving tens of thousands of dollars in donations everywhere he went. Drake gave away money for college, paid for grocery store and mall shopping sprees, donated school uniforms, and more. If he could help somebody, he did.
A touching message in the video that Drake conveyed to several people is that we should value our mothers. He closed out the video hugging his own mom calling her “his world.”
“Trust me. We’re nothing without our mothers, so thank you,” Drake said to one overjoyed mom.
Champagne Papi told another young man that he has to make sure that he takes care of his mom because “that’s all we got, you know?”
Of everything that Drake has ever done, he touts the work that he and his team did on this video to be the biggest achievement. An Instagram post of the director’s clapboard had a caption that summed it all up.
“The most important thing I have ever done in my career…drop a 🙏🏽 if I can share it with you,” Drake posted.