Procter & Gamble have earned new respect from me. Its newest ad focuses on issues facing the Black community. And “oppressors” are pissed.
Recently, Procter & Gamble released an ad just over two-minutes long. If you’re unfamiliar with the company, they manufacture products with brand names like Cascade, Febreze, Tide, Swiffer, Downy, and several other products
— WWD JAPAN (@wwd_jp) July 31, 2017
In essence, the ad depicts various scenes of Black parents having “the talk” with their children. However, it’s not about “sex.” Rather, it’s a more-pressing topic. Battling racism.
Spanning generations, the ad shows racism from a systemic standpoint, all the way back to a moral, personal one.
You can watch the video for yourself below.
So, when it’s presented by a company they use faithfully, they’re going to see the error of their ways, right?
Of COURSE not!…
Instead, they’re basically turning on the company — bad-mouthing it for being “extremely racist.” Can you believe that?
It's Not an excellent video! It's disgusting! You're so dumb you don't even realize what a racist video that is! https://t.co/EAMJb3zsPG
— Sharon Lynn (@blessedone333) July 28, 2017
Many are saying Procter & Gamble are saying ALL WHITE PEOPLE are racist. That’s the furthest from what the commercial’s message states. Rather, it was talking about racists.
***Now…if you’re not racist and support civil rights, you should be in support of the commercial, right?***
Well, as you could guess, conservative media is following suit with a barrage of “how dare you”-type articles. One in particular is Conservative Fighters.
They actually titled their headline as follows.
“‘Sick sick sick’ racist Procter & Gamble ad crosses every line! If you are white, brace yourself before watching.”
Boycotting all products due to race baiting. Sick sick sick. We are not your props for propaganda.
— Tsarian (@TsarianPassio) July 31, 2017
***This is even after they just went totally haywire over Justine Damond’s death when she was shot by Minneapolis Officer Mohamed Noor. The bias is ridiculous.***
Then, according to the source, Black conservative personality Anthony Brian Logan mentions as follows.
“This whole commercial from Procter & Gamble is nothing more than a marketing ploy to try to get black women on the Internet to buy their products. It’s a marketing campaign to get people to come purchase things. It’s nothing else. It’s not some kind of PSA. It’s not an altruistic thing. It’s all about money and that’s it.”
Unfortunately, there are those even in the Black community who don’t recognize when someone offers awareness — even if it is for profitable gain. It’s still a platform.
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[Featured Photo via Twitter]