Starbucks Finally Responds After Backlash Over Viral Video Of 2 Black Customers’ Arrest

Posted On : 04/14/2018

Starbucks’ stocks are probably about to plummet, as well as their retail sales, after this viral video that has just surfaced. As we all know, in the new age of social media, nothing in popular public establishments goes unnoticed. Starbucks is about to learn that lesson the hard way, because based on what just happened with two Black men at their Philly location, they’re about to get the H&M treatment real soon…

Racial Profiling At It’s Ugliest, Many Calling For #BoycottStarbucks

So what happened was that two Black men -who happen to be real estate brokers- were sitting in Starbucks, minding their own business, when all of a sudden they found themselves handcuffed and taken to the Philly police station. As they were handcuffed, for seemingly doing nothing other than being enriched with an abundance of melanin, even the White customers were confused, pissed off, and questioning the cops about why they were arresting those young brothas.

Thankfully, a White customer by the name of Melissa, caught the whole thing on camera and her video has now gone viral all over social media. Here’s what she wrote on Twitter:

“@Starbucks The police were called because these men hadn’t ordered anything. They were waiting for a friend to show up, who did as they were taken out in handcuffs for doing nothing. All the other white ppl are wondering why it’s never happened to us when we do the same thing.”

Watch the video of this racial Starbucks fiasco below:

That same Starbucks customer, Melissa, then later gave updates about the situation, the responses from other White people, and the men’s ultimate release from jail, in the series of tweets below:

“Ever since I posted this, I’ve had white strangers AND friends say “there must be something more to this story. That assumption is a big part of the problem. It does happen. All the time. Just not to you and me. Believe it and speak up.”


“Thanks to @LAWimmerESQ, the Philly DA’s Office declined to arraign, and both men were released from the 9th at approximately 2am.”

The Internet Slams Starbucks

After the Starbucks arrest video went viral on Friday, April 13, 2018, people of ALL races have been bashing the living daylights outta Starbucks and rightfully so. Celebs and civilians alike, are now speaking out. Check out some of the responses below…

Actor, Jeffrey Wright, pointed out how Black men in America are forced to have the unrealistic ability to suppress standing up for themselves in order to save their lives, when they’re wrongly arrested/accused by law enforcement:

News journalist, Soledad O’Brien, wrote:

BET writer/comedian, Robin Thede, wrote:

The attorney who reportedly helped with the men’s release from jail wrote:

Activist, Shaun King, also called for restitution:

Many other commenters voiced their outrage as well:

Starbucks’ Wack Reply

Nearly 18 HOURS after the video went viral and has now become a trending #BoycottStarbucks topic on Twitter,  Starbucks has finally decided to issue a formal apology that reads more like a robotic politically correct statement from a generic upper management manual. But for whatever it’s worth, here it is:

Prior to the #BoycottStarbucks becoming a trending topic, Starbucks had previously only had the nerve to tweet a lackluster reply to the customer who first outed their actions with her video:

Starbucks: We’re reviewing the incident with our partners, law enforcement and customers to determine what took place and led to this unfortunate result.

As y’all can see, there are many people blasting Starbucks. There is also that same incorrect assumption by some, that ‘neither a place of business, like Starbucks, nor the cops would ever racially profile someone, the Black dudes must have done something really bad.’ There’s also an unfortunate -yet appreciated- reality regarding why many are listening to this particular Starbucks fiasco. That’s because it oftentimes takes for our White brothas and sistas to stand up for what’s right -even when it does not directly affect them- and sound the alarm about racial injustices, that happen every day across America.

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