Makeup Artist Denies This Is Just Glorified ‘Blackface’

Posted On : 06/05/2017

This makeup artist claims he’s celebrating the “beauty of Black culture.” But, he uses a white woman to portray it. It’s just glorified “blackface.”

LOS ANGELES, CALIFORNIA — In the following statement, Glamour says it best.

“Dear Makeup Artists: Blackface is never okay.”

You’d think this would be common sense, right? Well, as the saying goes, “common sense isn’t so common” these days.

LA MUA @PaintDatFace has stirred up a huge pot of controversy with one of his recent paintings.

Makeup Artist Denies This Is Just Glorified 'Blackface' - PaintDatFace
LA make up artist @PaintDatFace says he wanted to celebrate another woman’s culture. But why not use a woman from that culture? Now, he will forever be remembered as a MUA who doesn’t mind dabbling in “blackface.”

‘Proudest I’ve ever been of my work’…

On May 27, the makeup artist (MUA) seemingly anticipated an impending backlash. As caption for the photo, he added a lengthy disclaimer.

“I want to clearly state the sincere place I am coming from with this transformation.”

According to the MUA, he looked at the “transformation” as a challenge. Although he denies it’s “blackface,” he obviously knew it was taboo.

“I know this is wrong but I’m going to do it anyway because I’m proud of myself 🙂 and I hate you all,” as Twitter user @HotCheetoThicc basically sums up the bulk of the MUA’s photo caption.

After you read his statement, you’ll see that her summary is right on point.

Full photo caption…

In case @PaintDatFace’s disclaimer isn’t legible, below is the full caption.

“As an artist and visionary, I can become bored of the ‘glam’ and done-up look that we find all over social media, my page included. I struggle to remain challenged, as a result of that, my posts have become more manufactured than authentic.

This is a transformation that I’ve been holding back from releasing for awhile now, solely because of the fear I’ve had of people turning it into a racial scandal against me. THIS IS NOT ABOUT A RACE CHANGE. This is about one woman acknowledging, embracing, and celebrating the beauty of another woman’s culture.

I believe we live in a society nowadays that seeks any reason to stomp around town with a picket stick in their hand, fighting ABOUT something rather than FOR something (and yes, there is a difference!). I didn’t want this to become another reason to stir up negativity.

This is, by far, the proudest I’ve ever been of my work and I’m so fortunate to have created it with @annathorsell, who trusted my vision from the very beginning. I know I’m not the best with words and I know I don’t thank you all enough for all of your continued support, but I’m excited to confirm that I’ll be releasing a YouTube channel as a ‘Thank You’ for all you’ve done for me.

Now, let’s paint!”

Should’ve listened to his gut…

Apparently, from his own words, intuition tried to warn him not to go forth with this “transformation.” If he wanted to celebrate Black beauty and culture, why not use a Black woman? Who better to showcase Black beauty than a Black woman?

He knew very-well what he was doing. He even — seemingly — took a sly jab at Black protests which have happened over the years.

By the way, @PaintDatFace, Black Lives Matter just received the “Global Peace Award” by the Sydney Peace Foundation for its humanitarian fight against racial inequality and social injustice. The Black Loop previously reported on this wonderful news.

But, surely @PaintDatFace didn’t hear or read about that — especially since he thinks they’re just finding “any reason to stomp around town.”


Anyway, once backlash began, the makeup artist deleted the controversial post. However, someone’s always watching, right?

Although deleted from his page, it’s not deleted from the Internet. His words of buffoonery and image of blackface will live on forever.

And, he can’t blame anyone but himself for it. I mean, his intuition wasn’t on “red alert” for fun. Yet, common sense isn’t so common. Maybe he thought that gut feeling was just indigestion.

All in all, what are your thoughts about his work and commentary regarding the blackface “transformation”? Feel free to share your comments via our Facebook page.

[Featured Photo via Instagram]

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