Fellow Black Loopers, if you’re like us, you’re probably sick n’ tired of hearing another corporation force themselves to issue wack a$$ apologies damn near every other week. It seems like it’s become a regular event for many chains these days, which are now starting to get called out on social media for their racist products and/or marketing ploys.
The latest in the string of racist ads-turned-‘Oops my bad’ incidents, is the highly offensive ad by clothing chain H&M. Some of you may have seen it by now. It featured a young Black male child, wearing a green hoodie that read, “The Coolest Monkey In The Jungle.”
So the black kid gets to wear the H&M sweater with "Coolest monkey in the jungle" and the white kid with "Survival expert". This is beyond disgusting. It's a projection of your neocolonial thinking. You won't see me anywhere near your shops these days @hm pic.twitter.com/5FS9HHvhKu
— big_deen (@big_deen75) January 8, 2018
Needless to say, millions of people were HEATED over that debauchery of a display of outright racism by this supposedly equal opportunity chain. The ad appeared in European markets and we don’t know why in the HELL they thought this would go unnoticed in the world of social media- where everyone will get called out on their ‘ish- but somehow H&M apparently thought it would.
Speaking of social media, that is probably the ONLY reason the brand has now felt forced to pull the shirt from their sites and shelves, as well as issue a lame a$$ apology through The Washington Post. You see, millions of people have been bashing them on social media, including LeBron James and rapper, The Weeknd, who took to Twitter to announce that he’s cutting all ties with the corporation…
LeBron James’ Reaction To H&M
LeBron posted an appropriately altered version of H&M’s ridiculous ad, instead presenting that young brotha as the “Young King” that he is:
@hm u got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!! #LiveLaughLove❤️ #LoveMyPeople🤴🏾👸🏾👨🏾⚖️👩🏾⚖️
The Weeknd’s Statement
The Weeknd pretty much said ‘to hell with H&M’:
— The Weeknd (@theweeknd) January 8, 2018
The Public’s Reaction To H&M
The public’s reaction was off the meter!
As far as this racist #HM ad, the people of the H & M company knew EXACTLY what they were doing and they anticipated the backlash. This is their coded way of tapping into the white supremacist demographic. Racists buy clothes too, and these companies want those bigoted dollars pic.twitter.com/e0ZUa0Mmyt
— Tariq Nasheed (@tariqnasheed) January 9, 2018
In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness. If look at other sweaters in same category they have white kids. We have to do better. pic.twitter.com/Av4bS4t6yn
— alex medina (@mrmedina) January 8, 2018
Fat Boy and friends got a PSA for H&M. Will u still shop there?? pic.twitter.com/rmBiRUWdcR
— DJ Akademiks (@IamAkademiks) January 9, 2018
H&M: "Now then, any ideas on how we should market this 'Monkey' hoodie?"
Dove: "We may have a few ideas…" pic.twitter.com/EgSWeg97Bs
— Michael Gravesande (@OldBlackHack) January 8, 2018
Unbelievable. Could not have been an oversight. Sickening. Who can we write to?
— David Hoffman (@atDavidHoffman) January 8, 2018
H&M’s Wack Apology
Via Washington Post: “We understand that many people are upset about the image. We, who work at H&M, can only agree,” H&M said Monday in a statement to The Washington Post. “We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally. […] “It is obvious that our routines have not been followed properly. This is without any doubt. We will thoroughly investigate why this happened to prevent this type of mistake from happening again.”
Just in the past few months, there was Pepsi, with that insensitive ‘Black Lives Matter’ cultural appropriation commercial, starring Kendall Jenner. In that same week, there was also the skin care brand, Nivea, apologizing for their “white is purity” slogan for one of their white supremacists backed commercial. And of course we can’t forget about Dove’s decision to feature a Black woman removing her brown shirt and then magically transforming into a smiling White woman, wearing a crisp white T-shirt, to represent some form of ‘cleanliness,’ which they too had to issue a wack apology for.
Don’t know which brand will be next, but based on the pace they’ve been exposing themselves lately, it’s only a matter of time before the next racist corporation, shows their brainwashed, ugly head.