Howard Graduates Open Hotel Dedicated To Black Culture

Posted On : 07/15/2018

NEW ORLEANS, LOUISIANA — While it’s nice to see so many Black fashion icons and brands in the community, it’s also fantastic when other areas of commerce spring into availability.

According to Howard University, alumni Damon Lawrence and Marcus Carey have opened “The Moor,” a boutique hotel dedicated to Black culture. Reportedly, the hotel launched on July 1; however, they began accepting booking dates on July 8 via their official website.

The university describes The Moor as an “immaculate space, paying homage to the pioneers, and highlighting pivotal moments that mold Black culture.”

The source states it’s the first Homage Hausotel — boutique home — differentiating itself from a hotel or B&B. Instead, The Moor is a brand new four-unit hotel with a Moroccan vibe in the Mid-City District, on Canal Street.

These four units feature living spaces, bedrooms, and kitchenettes — somewhat like an extended-stay hotel.

Howard University notes the design as follows.

“The design direction and property architecture are inspired by the Moors of North Africa’s influence around the world, and pays homage to the melting pot heritage of New Orleans, one of America’s truly global cities. Each new Homage property location will be designed as boutique homes with hotel accents and event programming capabilities, that help travelers get to know the communities they’re within.”

“After transferring from the University of Louisiana at Lafayette to Howard University at the end of my sophomore year, I was amazed at the diversity within the diaspora,” Lawrence tells the source. “I didn’t realize the need to celebrate, not only what brings us all together, but even what separates us culturally as well. In fact, each Homage property will pay reverence to the locale in which it’s situated. No detail will go unnoticed in providing guests with an experience that highlights the best of our culture from city to city.”

Carey believes The Moor and other locations will help guests feel immersed in the “the dynamism of our people,” he notes. Likewise, reportedly, Lawrence mentioned similar thoughts regarding Homage Hospitality Group, the management company the duo launched in 2016.

The owners feel their presence will help develop the community “within and outside of their locations,” says the source — all while enlarging the Black hospitality industry.

After meeting in Oakland, California, interestingly, Lawrence and Carey plan to open a flagship hotel in the area in 2019, as their second location — The Town Hotel. Lawrence mentions as follows.

“It is important to create a space for travelers that is authentic to the locale of the neighborhood our hotels represent. In order to do that, it requires that locals feel welcome and included in the process of building our brand. Our properties are safe spaces that both our neighbors and out-of-towners can enjoy together.”

“Our form of hospitality is no different than the love, appreciation and gratitude felt during Homecoming at Howard,” Lawrence continues. “That form of hospitality is inherently ours as African Americans and now it’s time to be highlighted on a large scale and we’re making room for that to happen.”

All in all, what are your thoughts about this venture? If you have any comments, feel free to share them via our Facebook page.

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[Featured Photo via Howard University / Twitter]

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