Robert McCray and his family have owned a beautiful spring in North Carolina for more than 100 years.
After learning that the water in their spring could be sold as a product, McCray decided to partner with Dr. Shayla Creer to create the brand Live Alkaline Water.
Now for the first time in history, Walmart is selling a Black-owned bottled water brand on its shelves.
The 100% natural alkaline water is sourced from a natural underground spring that lies 800 feet below the ground.
The company is now booming and although the well is based in North Carolina, the headquarters are in Jacksonville, Florida.
The Were Confident Their Water Would Sell
When McCray decided to partner with Dr. Shayla Creer, they knew how competitive the bottled water industry is.
But the pair still believed they had a unique product and visioned their water on aisles around the country.
Dr. Creer told First Coast News, “I called… many Walmarts, and finally we got a hold of one who allowed us to do a presentation.”
Creer and McCray confidently presented their business plan to a local Walmart and were elated when the regional manager decided to give them a chance.
“It was hard to keep our composure,” laughed McCray, “because its the product that was [our] baby.”
Their Product Sold Out In A Month
McCray and Dr. Sheer are now officially the owners of the first Black-owned bottled water brand to be sold by Walmart! Once more as soon as their product hit the shelves it sold out within a month!
Walmart has since reordered Live Alkaline Water and plans to stock the product in more stores across the country.
McCray and Dr. Sheer say their water is composed of 100% organic minerals that work together to naturally boost energy levels. They add that Live Alkaline Water also cleanses the cells & gets rid of body of toxins that slow you down.
But most importantly it has a fresh, pure taste.