Brother Polight is dropping jewels that many don’t want to hear. Ideally, he says “buy Black” gets confused with the “for us, by us” mentality. And it’s bad for business.
BEVERLY HILLS, CALIFORNIA — We hear it all day long. “Buy Black, buy Black!” And during these times of racial tension, we search for Black-owned businesses to support.
Yet, they mostly offer the same things. Why?
To gather from Brother Polight, these entrepreneurs are confused about the meaning behind the “buy Black” movement.
“‘Buy Black’. That was a good strategy, but now that market is super saturated. The whole ‘buy Black’ market is so filled up now [because] so many people are ‘buying Black’ and buying the same type of products…So, what I would suggest is that we learn how to produce products that other races can also invest in.”
Don’t stop reading!…
❗️❗️ BLACK OWNED BUSINESS ALERT❗️❗️ proud to announce that my lb is launching his water brand "DrinkLife". pic.twitter.com/DLHwAVnOQf
— Val 🇳🇬 (@val4point0) August 9, 2017
You see, as in the above and below tweets, it doesn’t have to be an “Afro-centric” product to be “Black-owned.”
Enjoying a smoothie at my boy's franchise in Brooklyn mall
Check out boost juice at Brooklyn mall another black owned business pic.twitter.com/CdXiGTvTMg
— Branded cups guy (@vho_stxvxx) August 9, 2017
That’s where the confusion comes into play.
If you look-up “Black businesses,” the bulk of what you’ll see is either beauty or fashion — likewise dealing with either hair care or clothing relating to African garments or “red, green, and black.”
Don’t get me wrong. That’s all fine and good.
Sallah is coming! Order your ELYT Outfits today and get a special discount. We will not disappoint you, avoid tailor wahala 😁😁😁😂 pic.twitter.com/12DVlp8AeE
— ELYT (@The_Afrocentric) August 6, 2017
But what about when that runs its course?
Take a look at other ethnicities and their business models…
Brother Polight drops knowledge as follows.
“Sometimes, our biggest problem is that we’re so ‘Afro-centric’ that we want to produce everything exclusively ‘for us, and by us.’ And that is not the working model for communities that become successful. In fact, it’s the very opposite. Communities that are successful tend to sell to d**n-near everyone else. They take those resources that they accumulate from selling to everyone else, and then they create unique products that speak to the specific needs and interests of the people that live within the confines their communities.”
So sure, we’re still finding out our histories and from where we come in Africa and the Americas.
Giving all types of Afrocentric vibes pic.twitter.com/aRZo46pECL
— PositiveVibes (@SweeetestLove) August 15, 2017
Likewise, we’re indulging in our heritage. That’s awesome, yes!
— AFRO ANDRO (@afroandrostyle) August 6, 2017
However, solely keeping everything “Afro-centric” isn’t a viable way to boost the Black economy, as a community, from a business perspective.
You think Indians make the bulk of their money by selling other Indians garments from India? Or how about Vietnamese nail shops? They service everyone. Actually, you’ll rarely see another Vietnamese client in there.
A nail salon where Asian women are having their pedicures done by white women.Source: Chris Buck/O, the Oprah Magazine pic.twitter.com/0D2USlU3Wm
— Francisco Ribeiro (@fraveris) May 17, 2017
They sell products and services for people outside their communities, to people outside their communities, and bring THAT money back INTO the community.
Other ethnicities have stores and services that cater to mass necessities: cleaners, laundromats, grocery stores, flower shops, gas stations, chain restaurants, etc.
Polight mentions as follows.
“We should produce products that other races can invest in without…’race.’ Like, if I made toilet paper and I solicit the sale of toilet paper, chances are most people don’t think about the race that created the toilet paper…unless you want to put some red, black, and green toilet paper on the market? But, that’ll be crazy, because nobody wants ink on their a**. I can tell you that.”
“But, if you create products that’s not sensitive to race, then you’ve created the opportunity for several people to patronize you,” Polight elaborates.
“So, you want to produce products that appeal to everybody. What you do with your money is your business. So, if you want to take your funding from your toilet paper that all races like to purchase, you can use that to empower your Black community — starting with your immediate family.”
Empty your cup for this…
Polight mentions that, if the system is not designed for us, then create businesses based on the lack of the design.
“The #1 goal when you create a business is to create a monopoly.”
Brother Polight mentions that the closer you are to a monopolized remedy to a problem, the more successful will be your business.
So, when it comes to buying Black, it’s not to be confused with buying Afro-centric.
Afro-centric merchandise is great for self-knowledge and expression. However, to consider it as the entire Black community’s means of business isn’t logical — especially based on the successes of other ethnicities. They’re never centered around their ethnicity; others are always the target.
Why are we mostly targeting our own?
If you’re interested in the full video, you can watch it below.
WARNING: The following video contains strong language. Viewer discretion is advised.
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[Featured Photo via YouTube]